I've used in the past to help as well, they provide free scripts similar to the ones that AF.com uses.
As for simple weblinks, it involves wrapping what ever you want linked in the following HTML tag:
So a link linking to Michael Vick's FalcFans player page would look like this:
<a href="http://www.falcfans.com/players/michael_vick.html">Michael Vick</a>
which is the rough equivalent of this:Michael Vick
If you need to learn HTML code there's a billion tutorials online. I mean HTML tutorials are probably only second to porn sites in terms of their frequency on the internet. I was able to pick up all the basics in a weekend, and proceeded from there to continue to accumulate knowledge. A site that I still frequent today is HTML Goodies
to pick up new things. But there is a lot of software out there now like dirty said called WYSIWYG editors that really take out the need to know HTML code. Microsoft Office provides these tools, since you can now create Word and Excel documents to appear on the web (this site's salary cap pages are made via MS Excel), not to mention Office's distinct web program: FrontPage. At this point, knowing HTML code is only required when you have to troubleshoot rather than build.