It is currently Wed Apr 16, 2014 4:09 pm

All times are UTC - 4 hours [ DST ]





Post new topic Reply to topic  [ 2 posts ] 
Author Message
 Post subject: Great Marketing at work
PostPosted: Fri Aug 31, 2007 3:42 pm 
Offline
Veteran
Veteran
User avatar

Joined: Thu Mar 08, 2007 11:59 am
Posts: 209
Location: Philly
Stars billboard makes light of NBA referee scandal
ESPN.com news services

Updated: August 31, 2007, 2:10 PM ET
Comment
Email
Print
DALLAS -- The Dallas Stars may have already taken themselves out of the running for the Lady Byng Memorial Trophy -- the NHL's award for "sportsmanship and gentlemanly conduct."

As part of the team's "come into the cold" ad campaign to sell seats for 2007-08, the Stars took a shot at the NBA's referee scandal on a billboard near the American Airlines Arena, the building the Stars share with the Dallas Mavericks.

The message? "The only thing our refs shave is the ice."


But Mavericks owner Mark Cuban didn't seem to mind, according to the Dallas Morning News.

"I think it's hysterical," Cuban told the newspaper. "Good for them. It's a fun ad."

The campaign, dreamt up by the Stars and Austin, Texas ad agency Door Number 3, is aimed at conveying the toughness of hockey players in an edgy style. One board reads "One game a week? Is the N in NFL for Nancy?" the Morning News reported.

Even baseball was not immune, despite the fact Stars owner Tom Hicks also owns the Texas Rangers: Another billboard reads "Maybe baseball should stop using the word sacrifice," according to the Morning News.


Stars president Jim Lites said Hicks laughed at that one, the newspaper said.

NBA Commissioner David Stern, who was made aware of the Stars' ad campaign on Thursday afternoon, said through a league spokesman that he had no comment, according to the report.

The Stars didn't take a swipe at the NBA without some reservations, Lites told the Morning News.


"It's edgy. But we're really good friends with the Mavs. They're our partners in the building. I think we thought it would be taken the right way," Lites told the newspaper. "It's not a slap at them. It's more of a snip. I think the same goes for the Cowboys. The NFL is the big daddy."


Top
 Profile  
 
 Post subject:
PostPosted: Fri Aug 31, 2007 4:56 pm 
Offline
Purveyor of Truth & Justice
Purveyor of Truth & Justice
User avatar

Joined: Thu Dec 23, 2004 3:03 pm
Posts: 25550
Location: North Carolina
Well if it gets 14 more butts in the seat, it'll be well worth it, since the NHL is struggling to get that many in the arenas.


Top
 Profile E-mail  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 2 posts ] 

All times are UTC - 4 hours [ DST ]


Who is online

Users browsing this forum: No registered users and 1 guest


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to: