The Julio trade gave this team an intangible of " striking fast" no matter how bad you hated the trade.......
I'm not sure if the "intangible" of the big play is better than the "tangible" of the big play. But here's something that I'm sure many people will find interesting...
In 2010, in terms of big plays (20+ yarders) in the passing game, the Falcons were dead last in the league. In 2011, the addition of Julio Jones bumped them up to 18th in the league. Now in 2012, guess where they rank? 28th.
This year's offense doesn't really have the quick strike capability. Last year, they were just average as far as that went. This year, they are among the dregs of the league once again. And developing that ability will greatly increase our chances of success going forward.
The idea that Julio's presence has greatly enhanced this offense's ability to generate big plays appears exaggerated/overrated. Last year, this passing attack was as explosive as teams like Washington (16th), Cincinnati (17th), Chicago (19th), and San Francisco (20th), teams that few would really call "explosive/scary" passing attacks. Interesting enough is that WAS & CHI both now rank in the Top 5, SF has moved up to 11th and CIN is about the same at #20.
But you're right, I do think that "intangible" quality makes teams more fearful of our offense than most. But at a certain point, when push comes to shove, intangibles don't win playoff games. This team has to develop the "tangible" ability to generate big plays. Like I've said the past few weeks, the success of this team later this year IMHO is going to rest on the offense's ability to carry the team. And they can only do that if they can challenge opposing defenses and dictate them to play us a certain way. We haven't done that in recent games, and we need to get back to doing it. And if we don't see that over the next 4 games, then I think the glory that is supposed to be the 2012 may never truly come to fruition.